Program

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Day 1:  3 May 2018

Masters of Ceremony: Afrika Melane & Jeremy Maggs

Time

Item

Speakers
07h00 – 07h30 Breakfast & Registration  2222
07h45 – 08h00 Welcome & Opening Address Solly Moeng
Brand Summit SA Convenor
08h00 – 08h25 Keynote Opening Address Chief Justice Mogoeng Mogoeng
08h30 – 09h00 International Nation Branding (theoretical)

  • What is nation branding?
  • Why is it important?
  • What are the variables that impact the nation brand?
 Individual Speaker
Gary Leih
09h05 – 09h40 The reality of promoting SA globally (macro perspective)

  • Objectives and plans
  • Progress and challenges
 Individual Speaker
Dennis George
09h50 – 10h20 Panel 1 : Project Good Hope

The day to day practicalities and challenges in promoting a high-performance region in a difficult environment

  • How has state capture reputationally impacted destination brand Cape Town/Western Cape?
  • What initiatives are in place to mitigate the impact?
  • How can destination brand Cape Town/ Western Cape shield itself from any reoccurrence in the future?
  • How has the recent “water issue” impacted destination Cape Town/Western Cape?
  • How has this been dealt with to protect and enhance reputation?
  • What are the aims/intended outcomes of Project Good Hope?
 Panel Discussion

Moderator: Kieno Kammies

  1. Alan Winde
  2. Tim Harris
  3. Palesa Morudu
  4. Solly Fourie
10h20 – 10h40 Panel 1: Project Good Hope Q & A
10h40 – 11h00 South Africa as a Nation Brand: How SA has been positioned as a country brand from 1994 to present day Individual Speaker
Crispin Sonn
11h00 – 11h25 TEA
11h30 – 11h50 How Corporate SA contributes to the country’s brand narrative: Opportunities & pitfalls Individual Speaker
Bonang Francis Mohale
12h00 – 12h45 Panel 2 : Business

  • An overview of corporate South Africa and its impact on country brand image.
  • Key corporate brands operating in SA and abroad.
  • What big and small businesses can do to contribute to a positive nation brand image.
  • The importance of ethics and values.
 Panel Discussion

Moderator: Siki Mgabadeli

  1. Simon Susman
  2. Mteto Nyati
  3. Bonang Mohale
  4. Sheraan Amod
  5. Kganki Matabane
12h45 – 13h00 Panel 2: Business Q & A
13h00 – 14h00 LUNCH
14h10 – 14h40 Government & Nation Brand: The importance of a positive nation brand and how citizens benefit. Strategies implemented to promote SA since 1994. Individual Speaker
Themba Maseko
14h50 – 15h50 Panel 3: Politics

Post-apartheid South Africa: from the early 1990s to 2017.
In the early 90’s, South African political fraternity had endeavoured to re-brand SA as a beacon of non-racialism and the rainbow nation.

  • Where are we?
  • How did we get here?
  • What has been the impact of all that on brand South Africa?
  • What should be done differently?
  • The importance of ethics and values.
 Panel Discussion

Moderators: Adriaan Basson

  1. Professor Thuli Madonsela
  2. Mondli Makhanya
  3. Ralph Mathekga
  4. Ryland Fisher
  5. Phumlani M. Majozi
15h50 – 16h20 Panel 3: Politics Q & A
16h30 – 16h45 Wrap-up and closing remarks Solly Moeng
16h45 Cocktail Mixer

Day 2:  4 May 2018

Masters of Ceremony: Afrika Melane & Jeremy Maggs

Time

Item

Speakers
07h00 – 07h45 Breakfast & Registration
07h50 – 08h00 Welcome & Opening Address Solly Moeng
Brand Summit SA Convenor
08h05 – 08h30 SA seen from the rest of Africa
The evolving country / nation image of South Africa in the rest of Africa: 1994 – 2017; what does it represent?		 Discussion:

  1. Palesa Morudu
  2. Sam Mensah
08h35 – 09h00 SA seen from the rest of Africa Q & A
09h10 – 10h10 Panel 4 : Community

How do other social players impact on brand South Africa?

  • Who are the key brands in sports, education, health, community building, socio-ecomonic development, etc that should be celebrated?
  • What values should we drive to nurture shared national values?
 Panel Discussion

Moderator: Sean Lewis

  1. Marlene le Roux
  2. Louise Van Rhyn
  3. Neeshan Bolton
  4. Theo Ndindwa
10h10 – 10h30 Panel 4: Community Q & A
10h30 – 10h50 TEA
11h00 – 12h30 Panel 5 : Global Benchmarking – Lessons from a country brand experience

  • How is South Africa seen from abroad ?
  • How do other countries manage their brands?
  • What can South Africa learn from them?
  • What can they learn from South Africa?
 Panel Discussion

Moderator: Bruce Whitfield

  1. Yogesh Joshi
  2. Yanina Dubeykovskaya
  3. Duke Malan
  4. Sandeep Malvi
12h30 – 13h00 Panel 5: Global Benchmarking Q & A
13h05 – 13h20 Professor Thuli Madonsela
13h25 – 13h30 Wrap-up and Announcements Solly Moeng
13h30 LUNCH

Gala Awards Dinner:  4 May 2018

Masters of Ceremony: Jeremy Maggs & Shalom Khandanyisa

Time

Item

Speakers
18h30 – 19h00 Arrival & Canapes
19h00 – 19h15 Welcome
19h15 – 19h45 Keynote Address Alderman Patricia de Lille
19h45 STARTERS SERVED
19h45 – 20h00 Address by Chairman: Judges Panel Tshepo Matseba
20h00 – 20h30 Prizegiving : x 10 Awards
20h30 – 21h00 DINNER SERVED
21h00 – 21h30 Prizegiving : x 10 Awards
21h30 DESSERT SERVED
21h30 – 21h45 Thanks and closing remarks Solly Moeng